We define an influencer as someone who has an audience’s attention and can influence that audience on a brand’s behalf to buy the products they recommend.
Influencers usually have a large and or engaged social following on a major social network (i.e. Instagram, Facebook, Youtube, etc.) and are skilled content creators.
Influencers on our database have anywhere from 1000 to 5million followers.
In vetting our influencers for approval to join our database, we review not just their follower count, but also their engagement level and content creation skills.