We define an influencer as someone who has an audience’s attention and can influence that audience on a brand’s behalf to buy the products they recommend.

Influencers usually have a large and or engaged social following on a major social network (i.e. Instagram, Facebook, Youtube, etc.) and are skilled content creators. 

Influencers on our database have anywhere from 1000 to 5 million followers.
In vetting our influencers for approval to join our database, we review not just their follower count, but also their engagement level and content creation skills. 

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