A ‘Hey’ is what we call a ‘reach out’.
It’s how we connect brands with influencers on our platform. When you tap the 👋🏽 to connect with an influencer this means you are interested in collaborating with them for your campaign.
If they click 👋🏽 back, then you match and are able to work together.
This system makes our platform far more simple and easy to use, as it means both the brand and the influencer are interested in working together, resulting in more genuine (and therefore more powerful) endorsements for your campaign.